TikTok claims that a user opens the app an average of eight times a day and spends time on an average of 52 minutes per day; with around 5 mins per session, but WHY? 

This is a fact that needs consideration & that’s why we talk about TikTok trends 2020 & why it becomes just like an Addiction!

Tiktok Trends: 

1. Using Memes 

 A meme is a behavior or style that initiates in one place in a country & then spreads by imitation from one person to another within different cultures that carry symbolic meaning representing a particular situation. 

Tiktok is a brand of meme-based humor that helped youth to create funny videos of about 6 seconds each. 

That concept of memes diffusion among nations & cultures is what the social media platforms feed on. This is in the shape of creative individuals who try to find humor in anything that happens in the world as if we were born just to laugh! 

Memes act as a magnet for those who are below 24 years, who are a great market & a broad audience segment for businesses. So we can say that TikTok is a point of strength to many businesses if done right.

 

TikTok is used now as an advertising platform & in the following link a nice explanation of “What is Tiktok Marketing”

https://selectdigital.agency/tiktok-marketing-dont-make-ads-make-tiktoks/

2. Data-driven 

ByteDance has developed the world’s first TikTok influencer analytics tool “Byte sights”. We all know that data represents wealth for businesses, as when they can understand the trend & data of influencers’ metrics and demographics before doing a campaign it has a great impact on their decisions. Adding that analytic tool for TikTok will bush brands to have a second look at investing in it. 

3. Businesses are involved 

In 2018, TikTok earned $3.5 million on in-app purchases from users. Astonishing! 

With its 4.7 review rate in the Apple App Store with over 2.1 million reviews, it grabs the attention of brands to invest more in it with great expectations of earning a lot in return for each dollar spent with TikTok’s broad base of audience & users.

On the other hand, TikTok is thinking about business as well! Tiktok expansion strategy is to incorporate business too, a thing that will benefit both sides. TikTok offers five advertising levels targeting big brands. One of which is a branded hashtag challenge.

4. Unknown brands became known

It is clear that TikTok has the power to make a star from a very normal person only by making its funny video viral! So why not be able to make the same with brands? That is one of the greatest TikTok trends in 2020, by which brands are more engaged & get marketed in a very creative way that lasts with the viewers.  Some brands should be more than grateful to TikTok that unveiled them!

Tiktok has the power to activate your brand in a flash of greasing lightning transcending traditional time-exhausting techniques; all you need is to be creative. 

Never opine that TikTok is limited to some fields of industries, that is not true totally. For instance, ACCA, the leading international accounting body launched its first campaign on TikTok to tell its story in a genuine way that leverages the interaction & engagement of users by receiving hundreds of positive comments. 

5. Expand the influencer’s market

Nothing is more effective & trustworthy than an endorsement; that is where influencer marketing roots. The influencers market is booming every day more than the previous one, & TikTok upswing. 

There are five distinct reasons why the platform should see a marked increase in advertising through 2020:

• Video marketing growing interest (other than YouTube channels)
• less time and money for short-form content
• penetrating new markets
• Massive engagement 
• Endorsements Celebrities

6. Engaging Z-generation 

Gen Z is the newest generation born between 1995 and 2015. They are currently between 5-25 years old. It is the hardest segment to get them engaged as they are already engaged. So what you need to do is to penetrate what they are engaged in. Roughly 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24. A great market to open!

Your targeting mission with TikTok is much easier as many of the users are from a much narrower demographic.

While all generations use Facebook, 60% of TikTok users are from generation Z, according to Wallaroo. Go & make use of those internet-savvy segments.