8 Perfect Tips For Google Ads…Rock your Campaign!

In that article, we are going to show 8 perfect tips that you need to avoid while managing your google campaign. By doing this, you are putting yourself at the head of the competition. Not because they are mistakes to avoid then you have to do them all, however, considering only some of them are gonna boost the performance of your Google ad. 

Put yourself at the head of the competition with these 8 perfect tips for google ads. follow them while managing your ads to get more conversions.

#1- Use Keywords Match Types:

There are 4 main types of keyword matches you need to be aware of:

• Broad match 
• Phrase match  
• Exact match  
• Negative match

If you are just using broad match keywords then your ads will be displayed on a wide range of keywords that need a lot of negative keywords to make sure that your ad will appear to the most relevant keywords.

Here is a comparison between the different keywords that match the types that control your ad.

We see as we move from broad match to using broad match modifiers you will reduce the number of impressions of your ads. 

As we move to “phrase” & “Exact match” we become more precise. Exact match keywords could be useful for focusing on your most important keywords but it also comes with limited search volume, so, you need to balance the keyword match type you use in ad groups. 

So if you logged into your account & click on the tab “keyword”. You will find all the keywords you are bidding on. Keywords in square brackets are exact match one, quote marks for phrase match, keywords without brackets or quote marks are broad match modified & plus signs are for broad match keywords.

 

#2- Use Negative keywords:

Adding a lot of negative keywords won’t hurt your campaign, In fact, it will help you get higher performance. 

It will help you achieve high CTRs & your ad will be more relevant. 

Click on the tab “keyword”, & select the tab “Negative keywords” at the top of the window. 

 This shows you a list of negative keywords that are added to your campaign or ad group. Techwyse listed “101 negative keywords” that should be included in your campaign for better results. 

You can create a negative keyword list in the shared library to be applicable to multiple campaigns. 

#3- Use your branded Keywords:

Bidding on your own branded terms is the cheapest traffic you can acquire from google ads. But it isn’t about cost only but also for conversions & visibility. Having a paid ad along with an organic listing on search results will lead to more clicks. Google has done studies on incremental clicks & found that running ads on branded keywords will increase your traffic if added to a controlled message & landing page.

 #4- Use Many Ad Variations Per Ad Group:

If you only have one ad in each ad group you are missing big time. Having two ads within your ad group allows you to test different calls to action (CTA) & messaging to see what works best & what doesn’t. 

There are different types of ads that depend on the type of campaign you are trying to manage. 

The types of ads are:

• Search Campaign
• Display campaign
• Shopping campaign 

In a search campaign, for instance, click on the tab “ ad extensions” & try to run a “responsive search ad” along with a “text ad” to find which format drives the best results. 

Another tip is to always check your ads; try to use the 3 headlines & both of the available description lines for your ads.

Here are some tips to check now in your ad:

1. Include the location-specific details.
2. Testing different calls to action.
3. Including credentials & awards.
4. Try different selling points including prices & promotions.
5. Try testing punctuation & capitalization.

 #5- Not considering the relationship:

It’s important to consider all the elements, the keywords, ads & the landing page. The better the relationship between these elements the better the performance of your campaign. It is somehow overlooked not only by beginners. 

 #6- track conversions:

When you launch your campaign; it’s important to track your conversions, otherwise it’s going to be hard to set up the performance of the campaign. 

There are different ways to track your conversions but we recommend importing conversions from google analytics because it is the quickest way to see conversions in google ads. You can configure conversion tracking directly in your Google ad account & import conversion from google analytics. 

Inside your account click on “ tools & settings” & then click on “conversions”. This allows seeing any conversions that have already been configured. 

To create a new conversion click the plus sign.

You can choose from a website, App, phone calls, or import. 

 #7- Invest in landing page:

It is a very crucial element to consider in your campaign. Spend some time fixing your landing page or at least setting up some quick optimization tests before launching your campaign. This leads to lower bounce rates which are really appreciated by google. 

#8- search term report:

Because of the difference between keyword match types, there is a difference between the “keyword you are bidding on” & the “search term” that someone enters when they are on Google!

The search term report allows you to see what people are searching for; 

You have to spend some time there on a regular basis reviewing the search queries & then you come to the question: target or exclude the keyword in the search term?

To find this report click on the “keyword” tab & then search the term at the top of the window. Then you will be able to see all the keywords people have used to see your ad.

If you are bidding on a particular keyword you will see the “Added” expression in the “Added/Excluded” column. If the keyword is defined as a negative keyword then you’ll see “Excluded”& if you are not bidding on it then you find “None”. 

A better chance is provided for your campaign if you checked this report specifically those “None” keywords to decide whether to add it to the keyword list that you are bidding on or to add it for the negative keyword one!

Conclusion: 

There are great tips for google ads that are once optimized, your campaigns will quickly see improvements, even spending one day a month checking your campaigns using these tips can have an impact on your ads.