Pinterest has always used visuals to interact with its users. One of the main ideas behind Pinterest is the fact that it uses images to attract customers. As Pinterest continuously develops itself, it went from a place where people go through things that interests them to the ability to buy them. This new feature that Pinterest added, called the Pinterest shopping list, will now allow users from several countries, mainly the US and UK to buy something that they like. 

These visuals help users that are looking for things like tattoos to cooking. It connects people that want a large selection of pictures, for example of tattoos, giving them the ability to compare them so that they can choose one that suits them. Or maybe they are looking for ideas of food that they would like to cook for themselves or their guest. It helps you form an idea about different aspects of the subject you are interested in. Let’s say you are going to a music festival, and need ideas to help you determine what to wear. You probably want to see if you have something that fits the occasion, or maybe what you need to buy, either way, Pinterest is a good place to show you examples of what to wear by allowing you access to similar or past occasions of the same kind. It is also a good place to display your talent and allow people to see different products or ideas that you produce. Now the Pinterest shopping list also gives you the opportunity to be able to buy these products so that you no longer have to go far from the website, you can get the idea and buy it in the same place.

According to statistics provided by hootsuite.com, advertisers on LinkedIn can reach up to 200 million people, with it being the 14th most used social media platform in the world, it’s a good opportunity for people or companies to advertise their products. Pinterest increases the chances of people buying the products that they have saved, which is already a high chance, as people are more likely to buy products they have saved by around 7 times. The Pinterest shopping list is currently not available in a handful of countries, first, it kicked off in the US and UK, and then became available in Canada, Australia, France, and Germany.  

The Pinterest shopping list comes with many features that help you decide what to get. You can easily compare products, and at the same time see the reviews that other customers have written about them. Prices and shipping information are provided so it’s easier for you to see what’s suitable for your needs. All your product pins are available automatically and put in one place helping you with your decision-making. The Pinterest shopping list also comes with a new feature letting you know when a product is on sale or if its price gets lowered, helping you buy what you need at the right time and right price!

While Pinterest had a growth in users and revenue from advertisements, with profits more than doubling in the last quarter of 2020, tiktok, Facebook and Instagram are still posing a risk, and as covid restrictions start to come down and people enjoy more time outside, this growth will probably slow down. Instagram, Tiktok, and Facebook all use videos to display products, and with the help of influential figures, it might be easier to sell them there, that is why we are still to see if the Pinterest shopping list feature will succeed or not.