Google ads are one of the most important forms of paid advertisements. It is one of the most crucial aspects of almost any marketing strategy or campaign. If used correctly it can increase sales and profit much faster and more than almost any other form of paid advertising. Google ads campaign types differ from one situation to the other but at the same time, they are easy to understand and can help increase awareness of your brand, especially since most people are now spending more and more time online. 

Google ads are usually used in support of organic content. Organic traffic is where you don’t pay to get traffic and leads to your website, instead, people might be interested in the content you create, or you can optimize your website’s SEO. It is always recommended to keep google ads and other forms of paid advertisements in support of these organic methods as it helps keep your content genuine and to the point. If there is a low possibility of liking your organic content, then your paid traffic will most probably have a low conversion rate.

Many people ignore google ads, they tend to go to the organic results straight away, which is one reason why it is important to have good content that people are interested in. Only around 30 % of people click on google ads because they will mostly care about organic types of content and websites that will help you get your answer, service, or product. That is why it is important to use it as a boost to quality organic content. See which content people are most interested in and giving it a boost using google ads is one of the best strategies you could use. 

Google ads campaign types vary, but the most important aspect is having good and relevant landing pages, to help you secure leads. Google will care more about people’s reaction to your page than how much you are willing to pay, you might be bidding more than others, and they will still rank higher due to good algorithms. Good algorithms come from having a history of good visitor reactions, people buying your product, or service, or just signing up for your newsletter.

Google Ads Campaign Types : 

1. Text Ads   –    Text ads show up when people are specifically looking for what you are offering. It’s one of the most effective ways to drive new leads and customers to your website. 
2.   Display Campaigns      –     Visual engagements are one of the best ways to attract customer attention while they are browsing. Many people remember what they see which makes remarketing easier. 
3. Video Campaigns  –     Video campaigns are good when you are engaging with people or making ads that help them become more aware of what you do and your brand in general. Can also use these videos on youtube. 
4.  Shopping Campaigns   –     One of the fields where google ads really help businesses succeed. If you are looking to sell inventory or boost a store by selling to nearby customers this is a good one to use. 
5. App Campaigns   –   App campaigns can go through a mix of platforms to help promote your app. It targets websites and the search bar. Downloads and making sales through your app are the key focus here.
6. Local Campaigns:  –    This kind of campaign helps bring people to your physical store. Your ads are viewed on apps like maps to help promote you.
7. Smart Campaigns    –    Smart campaign uses the help of google to help determine the best way through which you can promote your business, both in setting up the ad itself to the people you are targeting. 

Using these google ads campaign types to determine which is best for you would be good for you. It’s easy to see that even if you are not sure which to use you can give one a try, should it not work try another. Google ads use a system of bids where you try to rank higher up in the ads space in the results query. As mentioned, in smart campaigns you can have google give you keywords, but in general, it is also important that you do your own research to see what people are talking about and come up with a list that potential customers are using. 

Google’s display network can help you determine what people are searching for by putting cookies in its caches. You also don’t always have to bid on the expensive keywords, by segmenting your customers and knowing exactly what they are looking for you can choose keywords that are lower in price and at the same time get you more customers. 

Google ads campaign types also differ from one aim to another. If your most important aspect is building awareness then work on that. If you are looking to have people sign up for your mailing list then see which campaign type you will choose for that. Google also gives you the ability to target through different platforms and you should do your research to see which one your potential customers use the most. If your customers for example prefer to order online, then google shopping can help, as it displays it in the google shopping tab. 

In conclusion, google ads campaign types can vary, but the most important thing is that you have a clear vision of what you want to do with your business, what direction are you taking it in, and use these ads to help support an existing organic part of your business. It is also okay to use more than one campaign type to help you reach your needs, and also to try, only to find out that you probably need to use another campaign.