Building a Google AdWords account might seem complicated at first, but it’s actually one of the easiest ways businesses market themselves, from big ones with thousands of dollars in the budget for ads to small ones. Both are usually able to get to their target when they know what they are doing. Pay Per Click advertising can be a complicated idea, especially if you are new to online marketing, or your business is small and you don’t have the personnel for this specified task. Simple tricks can make your advertisement come out at the right time, making the customers aware of your products only if it’s what they are searching for.

Before creating your google AdWords account, make sure that you have a website, and a user-friendly website, not a complicated one or one that lacks information, for google AdWords uses keywords to find your website. In other words, google whose biggest profit comes from AdWords made sure that its search engines can detect the intent of customers, customers who are actually looking to buy your service or product and will come up with your site at that time if your site contains the right keywords concerning your product or service.  As mentioned before, customers need to have a user-friendly interface once they come to your page so that it is easier for them to quickly get what they want, instead of spending time trying to understand what they are dealing with.

let them sign up for a newsletter, or mailing list, or keeping them connected is also seen as a sign of a successful ad.

Why create Google Ads?

What differentiates google as a search engine from others is that its algorithms are regularly updated to closely understand the exact intent of searchers & showing the most compatible results to them reaching the highest possible levels of user satisfaction.

we mean that google can expect when the user is most probably going to buy a product and acts accordingly. For example, if a customer search term is “Harry Potter book collection”, then he will probably buy it, and as a result; Google will show ads before the organic results of the SERP.

Google ads are seen as effective at this point because you get almost instantaneous results, especially if you are looking to increase your website traffic without having to wait for a long time like when using other methods such as SEO.  That is why it’s important to keep in mind the fact that making your Google AdWords account and working with it is an important step towards making your business more well-known for people searching for whatever it is you are offering.

Using Google AdWords to your advantage.

There are several ways to make more people visit your website, and one of those is to make your Google ad more attractive with an offer or a discount. If an individual searches for “pizza”, for example, and your ad pops up, and it has an offer of 50%, there is a higher chance he will choose you. There is also the option to increase the amount of money you are paying per click, and this way, your ad which now has the offer is up there between brands and shops which are much more popular than you, and it can win loyal customers if they like your product.  Google also looks at how many customers your ad attracts every time it puts it up, and also sees their engagement on your website if you were successful at selling or having them do any action that can be in your favor.

Building a Google AdWords account is worth it because if you have relevant information on your website, and put the right ad up reserving some other criteria, google will allow your ad to rank higher among paid results.

On the other side, google also wins because it did not compromise the fact it has ads to fill its search results with things customers would not be interested in.

In conclusion, creating your Google AdWords account is important if you are looking to have traffic to your website in a short amount of time, but at the same time, you have to build an ad that is relevant to what you do. if google ads used right with a good quality score from google and a good click-through rate, which is calculated by google, will keep you aware of how your ads doing so that you are not spending money and not getting any results. Once your quality score is high & enough people are clicking your ad, you can increase your budget for a higher reach.