We’ve gone deep with youtube ads in a previous article “YouTube Ads 2020“. So in that one, we focus more on details of youtube types of ads. Youtube ads are a type of Google ads campaign that is totally managed from the Google AdWords platform exactly as the search ads. 

Youtube types of ads are categorized into three main categories; True view, Non-skippable & Bumper ads. 

However, there is another classification that ensures more coverage of fine details which we are going to reveal here. 

1. Display Ads

Here is an example: 

This youtube type of ad is displayed only for desktop users. It appears at the right above the suggestion list of videos.  It is a clickable animation or text box of specifications 300 x 250 or 300 x 60 & runs for a maximum of 30 seconds. 

2. Overlay Ads

Here is an example:

It is a semi-transparent clickable text or image box that appears at the bottom of the video being watched.  The specifications for this youtube type of ad are 468 x 60 or 728 x 90. This ad is displayed on both mobile and desktop.

What is great about that type is that even if you decide to close it you have already seen it, then, it hits its goal.

3. Skippable Video Ads

Here is an example:

This is a video ad from youtube types of ads that is displayed before, after, or during the video the user wants to watch. It ranges from 6 seconds to 12 minutes in length. Since it is skippable; then there is a “skip ad” button that appears after 5 seconds from the ad start. It has the same format as any youtube video. Despite it being skippable, it can be displayed on any platform: desktop, mobile, TV, and even game consoles.

This type of ad gives the viewer his space & intention to decide whether to see the ad or not, the whole obligation is only for 5 seconds after which you are free. However, if you are from generation Z, then you may see that even those 5 seconds are unbearable! But what shall we do, we need to advertise! 

4. Non-Skippable Video Ads

Here is an example:

This is another video ad that is displayed before, after, or during the video the user wants to watch but with 20 seconds as a maximum. It has the same specifications as the skippable ad. Also, it can be displayed on any platform: desktop, mobile, TV, and even game consoles.

With a non-skippable ad, you guarantee the viewer’s full attention along with the video. and with YouTube’s impressive targeting capabilities you are also pretty much guaranteed that the viewer will fit the profile of your target audience. 

However, it may be somehow irritating for users, to be obliged to watch a full 20 just to start or to continue watching their video. This drawback is actually having 2 options to bend it: the first is to make it during or after the main video, and the other option is to use bumper ads instead. 

5. Bumper Ads

Here is an example:

This is a video ad that is displayed before the main video. It has the same format as any youtube video.  This ad is displayed on both mobile & desktop with a maximum length of 6 seconds.

Actually, it is a mix of skippable & non-skippable ad advantages. It takes the “full-watching guarantee” from the non-skippable ads & the “less interference” from the skippable ones. It is about sending your message with no harm.

This youtube type of ad is better for brand awareness campaigns. 

6. Sponsored Cards

Here is an example:

It is similar to an overlay ad but displays content that is relevant to the main video, such as products featured within the video & which only appear on the screen for a few seconds. If viewers then want to find out more, they can click on the icon in the top right-hand corner of the video. this type is more likely to be used by bloggers or influencer marketing. 

It appears on both mobile & desktop with a 1:1 ratio. It is great to use when you already have your own video & want to increase the likelihood of interactions with the products. 

 Finally, we have to give the prerogative to the content. Whether you decided to choose to be more decent & choose the overlay or skippable ads or you tried to be more striking with the non-skippable or Bumper ads; without the suitable & somehow catchy content all your efforts & budget are at the stake!  it is worth noting that Video sharing platforms are growing very fast the thing that makes the competition fierce & the boss is the TikTok platform with its engaging content & Youth base. 

we, at Selectdigital. agency, offer you a bundle of video advertising experts to manage all your platforms including the content & management to ensure the best results & higher ROI.