SEO Search Engine Optimization
Mark Zuckerberg – Founder of Facebook– once said: “Nothing influences people more than a recommendation from a trusted friend. A trusted friend referral influences people more than the best broadcast message”. And because in today’s digital world “Google” is our trusted friend; you need to think about how to please Google! Google trust you (literally your website pages) when all its standards & guidelines are followed & taken into consideration. These procedures & standards are listed under what is called SEO or search engine optimization. And since Google’s trust is not restricted to him; his trust invades the whole users of google.
What is search engine optimization?
Being a webmaster and knowing that SEO is important for online business success; you need to be aware of all search engine optimization processes that improve your website and increase organic traffic on it.
The main goal of SEO is to make your website more accessible to search engines. Simply put, SEO is a framework for optimizing the website so it can receive higher rankings in the “organic” results of search engines. A user-friendly website that drags more traffic and high rankings into Google would be desirable considering SEO rules.
We all know that Google is not the only search engine, but other engines, such as Yahoo, Bing, and others are also available. But since Google is at the top & owns 75% of the search market, without neglecting the others, we should concentrate on it more.
Google follows very complicated algorithms per decision per user to display the right result for your individual inquiry & this can be easily proven by the different results that appear for you & if your friend searching for the very same injury a different result will appear. It is not random at all!
These algorithms are called ranking factors that depend on a huge amount of inputs that decide which result to appear first, second, third..etc.
Since the ultimate goal is to increase the website’s visibility; it consists of several categories, but technical SEO, on-page SEO, off-page SEO are the broadest ones.
Technical SEO guarantees the website’s crawling & indexing to search engines without any problems.
It’s about setting the setup to ease the crawling process since the website would have a negative effect if there are issues with crawling since not everything on the website is indexed by the search engine.
Tiktok Trends 2020 …The Addiction …Click Here Make search engines & users familiar with your website, that’s it. All the efforts on the website, including the material considered to be the king on the website, are carried out.
It provides search engine crawlers with as many signals as possible to quickly find out the meaning of the content, as it is not a human being who reads and understands what is written on the website.
It is about optimizing the website’s titles & headings of pages.
The title of the page is important because it should catch the attention of users & how it will appear in SERPs as well as send appropriate signals about the content of that page to search engine robots.
The H1 or Heading 1 tag is the heading of the page and should have the same meaning as the title of the page. Only one H1 tag should be used on each tab.
Subheadings (such as H2, H3… etc.) ease user readability and make it easier for search engine bots to crawl.
As we agreed before, search engines are just machines and not humans; without a title & an ALT text that makes the robots understand it the photos you put on the website are useless.
Using pop-ups, advertisements, etc., pages should be configured. As search engines have their methods of determining the pages’ optimization.
After improving the names, headings, photos & formatting, all your efforts can be at stake to an extent without good material!
Content is treated as a different form of SEO (a separate type of SEO called content SEO) in some classifications, but it is one of the components of on-page optimization.
1. SEO keywords: It’s about defining and using the keywords that apply to your company in your content. This helps search engines find your website easier and show it in the searches of related users. If you are searching for Google or some other search engine rankings & you are building a website with domain authority initiating; it is easier to consider ‘long-tail keywords or what is called a ‘cluster’ because it is higher than short-tail keywords or pillars because of your chance to rank in these keywords. In the headings & contents, use it. There is a full blog for the SEO Keywords Explained 2. Content-length: publishing long content helps encourage your users to find out more about what they are looking for, providing search engines with more clues to define the content context, as well as better crawling & indexing. 3. Internal links: a link between your content and other website content or pages, i.e. a link to yourself. This allows users to discover what they are looking for and improve the website’s traffic. 4. Meta description: This is the description of the website you are posting. It helps to understand and provide more hints about the more important results for search engines to show you. Under the URL of the website, the meta description appears. 5. Structured data: it displays the most important components in the content and allows the robots to detect them for better SERPs. Excel Your Business with Youtube Ads 2020 Click Here Off-page SEO is another method to encourage your efforts and rank higher in results after following all technical & on-page optimization procedures. The form helps to rank high by building ties. The more famous you are on Google, the higher your ranking would be. 1. Outbound links: Your material is linked to other websites. 2. Backlinks: links to other websites that you have already linked to or linked to without a prior connection. This strengthens the website’s reputation & acts as marketing for it. The more backlinks you have, the more you are trusted. 3. Brand promotion: promote the brand well because it increases your chance of having more backlinks & an underlying effect is growing the trustworthiness & high ranks of the website. Promoting is not limited to search engines only and social media, as all these variables can be identified by robots during ranking. The purpose of “better user experience” is to quickly and easily include what they are looking for in fewer terms.
Google has the tools to measure how user-friendly the site is. That affects your ranks greatly. It’s the central value of SEO & the ultimate purpose.
SEO enhances the organic search results after conducting the procedures that make your website more friendly, increasing the organic traffic to your website, which is the most trustworthy indicator. For Google, higher traffic is converted into a reliable resource that deserves greater rankings. With a user-friendly website that captures more traffic, higher conversions are more likely to occur. Then you have a magic mix that induces higher conversion rates when you consider the local SEO. The world web is constantly evolving, so it is also very important & difficult to stay in contact with this. Keep on top of these changes, but one way ensures that SEO is on track. In some way or another, being on top of SEO keeps you updated with site strategies somehow. It does cost money, but when compared to others it is comparatively less costly. It is fair enough as long as the return of your spending cover exceeds the cost. Everything you invest now, considering SEO, returns multiple backs.
How do the search results appear on Google?
Search engine optimization categories:
A. Technical SEO
SEO’s Technical Specifications:
SEO on-page Specifications:
1. Titles optimization:
2. Images optimization:
3. Page formatting:
4. Content optimization:
Specifications on content optimization:
C. Off-page SEO
Why is search engine optimization important?
A better user experience
Higher Web Traffic:
Elevated conversions
Stronger knowledge of the web
Cost-efficiency
