Instagram is a crucial dimension of your business, a new aspect that should be taken and heavily invested in if you’re looking to see your business become more known and familiarized with your audience. Instagram business accounts can be your own personal account that’s just switched to a business profile or a brand name that is looking to engage and show its products to its audience and potential customers. If you want to switch your own Instagram account to a business account, these are the steps:

• Tap the button with the three lines in the top right corner.
• Tap Settings
• Tap your account (Or directly switch to a professional account if available)
• Tap Switch to the professional account
• Tap business
• Connect it with your Facebook account if you have one. Then add in the details (contact information, etc.).
• Tap done

Your Instagram business account has a few benefits that will make it much easier to engage and display your content. It will give you access to tools that will, for example, allow your customer to go to your website directly from your bio. Which makes your product or service easier and more available to your customer.

There are more than 1 billion Instagram users every month, and 81 percent of them use it to search for products and services, so creating or switching your account, and making sure that you use this platform is of vital importance.

In today’s world, a lot of people are looking for new ways to do things online, so if there is an opportunity to help people learn a new skill or simple how-to videos can go a long way with your audience and potential customers. Your online presence is important and posting these videos or making people more aware of you is of vital importance, but at the same time do not flood their feed, or else it will drive them away, 1 post a day is good enough to make sure you have their attention without annoying them. Also, make sure that your page is good to look at. Your pictures are taken nicely and attractively so that people are driven to look at them more. Emojis and funny statements in your bio can also make more people visit your page and follow you, so try and put emojis and statements that are funny and related to your business. Trending memes that can also be related to business can also help a lot with your follower count and engagement. What you or your business do should also be placed in brief in your bio.

 

Why an Instagram business account?

Instagram is one of the easiest-to-access social media platforms, with 50 percent of its users using the search tap to buy new products and services. With this in mind, using a third-party app like Photoshop or other photo editing apps can easily help your pictures look more attractive. Boomerang makes your static photos or small videos repeat themselves into a small clip, thus making your content more interesting and fun. A lot of apps and tools are available for you on Instagram, and as people enjoy visuals a lot more especially when it comes to shopping for products and services, they are more likely to spend a lot more time going through content and advertisements on Instagram than most other apps. Instagram is the sixth most visited social media app so you have to keep that in mind when using it in your marketing strategy. It’s a good opportunity to spread your content, engage with your customers is vital. Engaging can also mean giving your audience the opportunity to enter contests, sharing a post you have, and tagging friends, this way you manage to have your own audience and customers market for you and become more known amongst their followers.

Whether it’s a flower business, selling your own product, or working out and giving tips, Instagram is a great platform to reach new people, and by taking ideas and seeing what people are interested in from other social media platforms and then using it on Instagram, it can help you stay up to date with the latest social media trends and thus keep you in the spotlight and constantly in other people feeds. New viral tiktok videos can make you aware of the newest trends and allow you to market for yourself. Instagram gives you the opportunity to make your customers interested in your products without looking like you are marketing for yourself. Just by having a fun and engaging page, you get the opportunity to allow people from all over the world, or located in a certain area to see your products.

Instagram for different businesses. 

Big businesses don’t just need to stay updated on the latest social media trends, but they also need to make sure they are aware of global events, whether human injustices or catastrophes, it’s usually important to be aware that your products or services are not displayed in a way that can be insulting to a group of people. Nike for example has #blacklivesmatter and #stopasianhate. This shows their audience that the company as a whole is interested and willing to speak in favor of certain movements that can have political or community backlash against the company but are still willing to speak their minds and take the risk. Some brands don’t even display much of their products but have videos that are engaging to their audience who care more about what their products make them feel. Making people feel the spirit of being part of a certain sport and so on can make your followers count bigger. It is also a chance for brands to show popular models walking and displaying their products. Other brands will take it as an opportunity to show their followers their latest products, which will make more people follow them if they want to stay updated on what is the latest thing to come out. Big business will also care more about which countries use Instagram the most, (US, Russia, India, Brazil, Indonesia.) because it gives an idea of who they might benefit from more by making sure they don’t insult a certain group or that their content is agreeable with people in these regions.

In conclusion, every business will have a different strategy and a way to display their content on Instagram, whether it’s showing people how to do certain things if someone is using himself/her as a brand to model and sell products, or a big business that is finding wider reach and opportunity to get to potential customers out there. Instagram is unique because you are giving your customers a visual view in a clear way of what you are offering. To take the opportunity of Instagram and change your account to a business one if you are marketing for yourself is important because it makes interaction with your customers so much easier.

What are you waiting for? Go ahead build or change your account!