Why advertise on Tiktok?

Reach potential customers

With its specific audience targeting; TikTok allows brands to reach their potential customers. You can easily target your audience depending on age, location, gender, and more. You can also upload a custom audience list or even expand your audience via “Lookalike Audience“.

That way, your ads will be seen by more people who are like your present audience.

High engagement

Tiktok offers high levels of engagement over other social media platforms due to its hashtags  & challenges.  Hashtag challenge is one of the TikTok ad formats that fit large businesses to host but opens its hands to small businesses’ participation. These ads aim at the direct engagement of customers by creating their own videos taking the challenges. 

Authentic data & metrics

Tiktok provides tools to track the performance of the ads & show reports from your ad account. And to facilitate it more, TikTok developed a pixel that can be used to track people’s actions after clicking on ads to measure their marketing impacts. TikTok trends 2021 

Furthermore, TikTok partners with eight reliable third-party conversion tracking companies to help ensure accuracy and data transparency.

Creative ad formats

Tiktok offers 6 types of ad formats to suit all businesses. Choose what fits your marketing objectives & with the help of the TikTok video creation tool, you can easily create your video ads.

Also, TikTok has Dynamic Creative – an automatic ad delivery tool that can automatically create, deliver, and optimize your ads.

Variety of TikTok channels

You can run your ads on all other TikTok apps.  That way, you can always find apps that are suitable for unique marketing goals and your products.

What kind of Tiktok ads can I upload?

After creating the campaign; you start your journey of creation that engages your customers. You can upload your ads to TikTok on your business account choosing the ad format including horizontal, vertical, or square videos and images that suit your ad’s objectives & message.  

TikTok offers help through TikTok’s Video Creation Kit for designing ads, the thing that eases the process of creation,  It provides you with a variety of video and image templates. 

 Tiktok ads types:

•  Biddable Ads

These are the only self-service style ads currently available to advertisers but it is not a programmatic advertising solution, like on Google Ads. it allows bidding on a place in the app’s main feed with different pricing models:

• CPC (cost per click)

• CPM (cost per mille)

• CPV (cost per view)

TikTok offers campaigns that need to have a larger budget and work with a TikTok account manager & here are the 6 TikTok types:

1. Brand takeover:

The brand takeover ad appears firstly to the user once the app is opened before any user-generated videos. It may be an image, GIF, or video that can be linked to the website of the brand or any other social media platform & if the same brand runs the “ hashtag challenge” type of TikTok ads then both ads link to each other. 

That TikTok ad format is better for brand awareness. 

2. Top Views:

Similar to Brand Takeover, this ad appears when the app is opened but it allows videos such as In-Feed Video to be used as advertising material.\

3. In-Feed TikTok Ads:

These ads automatically play with the sound of any normal TikTok video & are inserted between users’ videos on the TikTok feed.

It includes the call to action as clicks and app installments 

4. Branded lens:

Branded lenses are similar to filters offered by Instagram and Snapchat. Users can apply these lenses to TikTok videos. To increase the engagement you can combine this ad with “Hashtag Challenges” ads. 

5. Hashtag Challenge:

It is the most popular & interactive TikTok ad format. Tiktok depends on users’ challenges and trends that allow customers to engage with the brand by recreating hashtags of the brand in their own videos. 

6. Custom Influencers:

Custom influencers is a TikTok ad format to make use of influencers with their massive number of followers. When you partner with TikTok influencers, you’ll gain more exposure and also reach out to your target audience more quickly. it is an emerging influencer marketing technique. 

How to advertise on TikTok?

Step 1: Create a TikTok account:

You need to create an account for your business and then create the ad after verifying the account and agreeing to TikTok’s terms & conditions. Tiktok then requests details about your business: business name, promotion link, industries, street address, state/province, postal code, contact information, tax information, and payment information. 

Step 2: Create a TikTok Ad Campaign

Name your campaign & set a budget, next, choose your campaign objective either awareness, consideration, or conversions.

step 3: Create an ad group

It is the section for fine details as:

Placements:

choose where you want to display your ad. There are two automatic options: tiktok selects where to display the ad or a manual selection. Then other details are required as Promotion Type, Display Name, Profile Image, Category, Ad Tags, and ser Comment.

Targeting:  

tiktok offers demographic targeting where you can target gender, age, location, and language. Other advanced targeting options are found under the tab “Interests”. 

budget & bidding:  

Fill in your daily budget (not less than $20), and choose your bid per click, conversion, or view (whatever goal you set for the campaign). 

Step 4: Create your TikTok ad:

What is cool with TikTok ads is that the platform will help you create a video with a matching background track from uploaded imagery. 

you upload media from your computer, add from your library, create a new video, use a video template, or choose the Smart Video feature that analyzes your media to create great videos.

Optimize Your TikTok Ads

• Use high-resolution images as the ad will take over the user’s entire screen and be highly visible because TikTok feeds on visuals & not paying attention to this may put all your efforts at stake.

•  Don’t confuse them! Choose one call to action per ad to get the most out of it.

• Make use of the “Video Creation Kit” to provide ad descriptions as TikTok ads provide very little space limited to 80 English characters.

• Never put your key creative elements at the bottom of the screen as ad descriptions appear there to avoid congestion. 

• Experiment with different ad formats & content to know which gives out the best outcomes. Always optimize & track. 
• In addition to the Video Creation Kit, take advantage of the other built-in ad tools. At the ad group level, the Automated Creative Optimization tool (shown in action below) lets you upload up to 10 images or 5 videos, 5 ad texts, and 1 CTA and will then combine your creative assets into multiple ads. It will test a variety of these ads throughout your campaign and ultimately present the best possible combination to your target audience.