TikTok has realized a great expansion in its user base; a thing that both marketers & TikTok should never ignore. TikTok’s reaction was to launch the “TikTok for business” platform with an e-learning center to help marketers know how to formulate a quick time-saving strategy to get the best from engagement with TikTok marketing.

Tiktok marketing involves four main categories in their advertising campaigns: Brand Takeovers, In-Feed Video Ads, Branded Effects, and Hashtag Challenges.

We will discuss each of these in detail in a later post; but for now, we can say that TikTok marketing depends mainly on influencer marketing & before digging more, you should be aware of  TikTok Trends as well as some aspects to consider prior to adopting a TikTok marketing strategy & here they are:

What Is the Target Demographic for Your Business?

66% of TikTok users are from Gen Z mainly those who are younger than 30 (41% are aged 16–24). so, before adopting TikTok’s ads you may ask how much Gen Z represents your target audience. If it occupies a great segment or even half of your audience, don’t hesitate to go forward. 

Going with trends; TikTok in the future will not be restricted to youth only but will expand to include all segments just as what happened with Facebook which is at the very beginning used by the young & then spread to the older. So try to learn more about both TikTok & your demographic audience. 

By the way, if you are interested in increasing your Facebook & Instagram followers try to read our blog post: How to Increase Followers on your Facebook Page?

Do You Have the Budget to Advertise on TikTok?

TikTok is somehow generally not affordable for small businesses, however, some formats suit them. That’s why TikTok marketing is adopted by larger brands like Nike & Disney which drives huge impressions. 

TikTok campaigns require a minimum investment of $500 so they might not be a great fit for your business if you’re looking for more affordable and predictable advertising options. We suggest Facebook, Instagram  & Google AdWords campaigns. 

Follow the link below to know more about the most profitable advertising platform Google AdWords’ bidding strategies

How to get the best from TikTok marketing practices?

Influencer Marketing:

Crystal clearly that TikTok marketing depends on influencing marketing so it is a powerful tool to use in advertising activities. Try to partner with influencers whose followers are from your target market to create content promoting your brand. Help them to maintain their personal style and be trusted to make content that appears authentic to their followers.

Venture:

Tiktok is a platform to display the creativity of users, so be ready for both cases; the video is booming or depressing. If you want to go with TikTok marketing then you need to adapt to taking risks & have the soul of a gambler then try to create original, exceptional, and unique content. 

Cheer up/ be Funny:

When you’re in Rome, it’s good to dance as the Romans do. When you are on TikTok; just be funny & quirky as the others may do. Try not to be odd. Show your brand in a shiny & funny appearance to get what you aim at from engagement & interaction with its further consequences of generation leads, sales & revenues. 

Hashtag Challenge Engagement:

Engage with customers as much as you can. Respond to & participate in hashtag challenges. One way to go about this is by engaging in duets with fellow users or brands. Hashtag challenge is one of the TikTok ad formats that fit large businesses to host but also opens its hands to participating businesses. These ads aim at the direct engagement of customers by creating their own videos taking the challenges. 

 User-Generated Content

One of the greatest challenges in TikTok marketing is to get your audience to post videos of them interacting with your brand or product. This is a great way to increase brand awareness & activation. When a user solely generates content interacting with your brand it is at the top of engagement.