A new content push driven by both Twitter and Snapchat is giving way to new platforms that people can satisfy their hunger for entertainment through. As people are less attracted to watching TV and are more inclined to go for original content that is produced by Netflix and other streaming services, Snapchat and Twitter capitalize on that, making sure that they take part of this market share. The effect of the pandemic has been great on the entertainment industry, and both Twitter and Snapchat have decided to capitalize on this new market. Many shows and movies have been moved to streaming services as theatres closed down, HBO for example, released its entire line on HBO. While theatres will one day open again, streaming services will continue to probably build up as stars start appearing on platforms like TikTok, which has given rise to stars like Charlie and Dixie D’Amelio. 

What does this mean for the advertising world? As businesses try to extend their marketing reach, it is important to know where people’s attention is because you don’t want to be advertising in a place where your age group or people who would be interested in your content are not connected anymore. Twitter and Snapchat new development

s should therefore be of importance to anyone whose products or services are wanted by this audience. Big names that are popular with several age groups like Ryan Reynolds and Megan The Stallion have starred in shows created by Snapchat. There is also a show called “ The Me and You Show” which users can be part of. Snapchat has released over 128 original series as part of its content,

and it has attracted many viewers, especially the younger generations. Ads that are placed on this content cannot be skipped and gives advertisers an opportunity to display their products and services without being cut short.

Both Twitter and Snapchat have a young audience, with most Twitter users aged between 25 and 34 years of age. This content creation push has helped twitter push its content viewers by 62%. It differs how many people use Twitter in each country, with Japan ranking at the top, with this new content creation, people with different ideologies and who have created their Twitter account for the purpose of reading the news, for example, will now have other things to attract their attention and enable Twitter to attract more audience.

At the start of 2022, the creator Marketplace will be an open marketplace connecting advertisers with creators. This will push Snapchat’s advertising profits forward. Twitter also has a digital creators branch that uses influencers to attract viewers. This also gives new opportunities for digital marketers to use. Twitter will Livestream from NBC and other entertainment platforms to give its users the ability to watch events. This helps put Twitter an easy to go to website to watch TV programs and other attractive shows. 

Twitter and Snapchat have both proven to be creative and opportunists when it comes to expanding their influence at the right time. It is not easy to diversify what one offers to his audience yet they have shown that they can attract an audience for their new shows and programs. It’s important to keep an eye on how these new developments can help businesses reach certain audiences with less competition.