SEO keywords are one of the most important aspects to drive organic traffic to your website without having to pay as much as you would for online ads like google ads. It might not be as fast as other online media buying campaigns but in the long run, it can be much more beneficial to your business as your content usefulness and quantity increase. People will share you with each other your content if they like it and this is one of the most effective ways to increase your brand awareness in a good way.
The trick with SEO is that you need to stay updated with the changing google algorithms and make sure that the content you are writing will show up when people who are from your target audience search for it. SEO keywords are tricky, because you don’t want to use a keyword used too many times by other websites, especially if you are still new, yet you want one that will help your website grow traffic.
To target your audience, you need to take in mind that google algorithms are able to understand the difference in intent, whether the user is truly looking for a service or product to buy, or just searching for information. “Intent” for you as the person who is providing this product or service is making sure that your keyword is placed in such a way (headlines, titles, etc.) to help google relate and bring you up in the search query. By emphasizing and putting your keywords in areas google can reach easily, google will crawl and read your content and put it higher up the search results.
So, as a first step, you will choose a keyword that will be relevant to your website. The right SEO keyword will help you get enough traffic, but other than only trying to get your keyword into enough sentences, you also need to make sure it’s informative enough and that you are not tricking the audience to come to your website only to find themselves reading about something else. Your competition is also important, how are they using the words, and what can you do better than them? Look at the terms they are using and make sure you don’t write in a context that they wouldn’t be searching for, for you can both be writing on the same topic but people might search for your words less. Another thing to make sure of is that the words you are using are how to spell locally in the area you are targeting. For example, Americans and British spell color (color) differently, and they takeout and takeaway are different words with the same meaning.
SEO keywords should also be linked to each other in a way that makes your website crawlable. Google needs to be able to crawl your website to read the keywords you have in your article and create a database through which it can pull your page later when people search for these words. Crawling to google is important, it is how it’s able to get through all the websites on the internet so that when you search for what you want it will give you relevant results. That is why linking your pages to each other helps google see all the keywords on all your pages and thus makes it easier for them to understand your content and display it. Google also scans back-end code, so you should also make sure that certain tags are in place to make it easier for them to read your content is essential. Name your picture and other media to help Google understand it easier and the same applies to any other kind of content. Making it easier for them to get to read and rate your website is therefore essential.
Another thing to consider when working with SEO keywords is the use of long-tail keywords. SEO keywords are much easier to include in your content, but chances are, they are overused and competition will be high, making your page rank lower in search results. Readers will also be exhausted; by the time they get to your website, they will be too tired to read your content as well because there will be a lot of overlapping information. By including long-tailed keywords, for example, ‘Raincoat with fur hoodie’, is a long-tailed keyword as opposed to ‘raincoat’. Make sure that your products are displayed in a certain way, with these long-term keywords. Make a page for each of them, this way you will rank higher, especially if each page contains a long-tail keyword.
Using long tail variants of your keywords in your SEO keyword strategy is also another way you can make sure to rank higher. Google understands when people are searching for similar words and will drive you up higher this way. Changing your terminology but making sure that you are talking about the same thing, thus not just stuffing your content with the same keyword, but describing what you are offering, whether a service or product, well and clearly enough and in different ways is key.
Using a variety of different long-tailed SEO keywords and making and starting to build an effective campaign using them is one of the best ways to get better rankings. After making sure that you have a good amount of keywords, and as previously stated, making sure you are taking all the competitors’ keywords into account, you can make yourself much more relevant than when you started.
Your competition is also important to help you understand how your audience or potential customers are searching for their products. By knowing what customers are typing and what kind of content they are after, you will start to have the information needed to be able to speak the same language as your customers and connect better with them.
There are also websites that will help you know what other people are talking about when it comes to your topic and helps you create new content. By knowing what people are searching or talking about in a specific area, you can create new content to help people get what they want. You can see which websites are visited more (ex, Ahrefs.com), and therefore what people are interested in reading.
As your content grows in size and more people continue visiting it, google will give you more authority because people like your content, there are also websites to check your authority. SEO keywords help you in achieving this authority by linking informative pages together. This is an effective marketing campaign that will eventually make you succeed in driving quality traffic to your website and getting the chance to effectively engage with them.
In conclusion, SEO keywords if used correctly are an essential and effective marketing campaign tool. It is a cost-effective way to make your business succeed in attracting an audience and getting to know and engaging with your customers. In the long run, as you start seeing who your loyal audience and customers are, and what their preferences are, you will start growing in new ways as you accommodate their wants or needs.