Increasing the number of followers on your Facebook page isn’t the ultimate goal, however, it is just a step on your trip of customer engagement & generating revenues. Here in that article are some perfect tips on “How to Increase Followers on a Business Facebook Page?”.
1.Run Facebook ads:
The easiest & fastest way to How to Increase Followers on a Business Facebook Page is to run an engagement ad on Facebook. However, before pooling the budget in social media ads, you need first to activate your page i.e. increase the engagement & interactions that can be achieved by the following points. Again don’t forget that your advertising efforts should be crowned by engagement posts on your page that not necessarily be a part of your ads i.e pay attention to the content of your posts as well & so we are inviting you to read our blog post on Social media engagement posts.
2. Invite people to like/follow your page
While creating your ad, Facebook notifies you that you can invite people to like or follow your page. It could be a perfect option that increases likes & followers on the page. But avoid inviting too many people in a short period of time otherwise Facebook will block invitations due to a weird action. So it is better to set a limited number of invitations on time intervals. Another point that deserves to bear in mind is to invite those within your target audience, or else, this reduces the effectiveness of your future ads, as no matter how many people are there on your page but it is about how many relevant people are there.
3.Add Facebook button on the business website:
If your business online presence is not restricted to social media pages i.e. there is a website – which is better & beneficial – then a great option is to add Facebook & other social media buttons along with the website. Make these buttons clear & may be fixed on one side of the page so that wherever the user goes along the page, these buttons are there which makes him more likely to click on them.
4. Use popups:
Popups are used on the website or Facebook page which increases the probability of interaction. Popups like “Follow us” or “Like us” or “Visit our Facebook page” could be very effective.
This pop-up may appear after a number of seconds from being active on the page or on page exit. But just one popup per page is enough, otherwise starting from two popups is somehow irritating & three or more is a bad user experience! One of the popup tools is OptinMonster, however, there are many others.
5. A continuous social presence.
Users are almost the time checking their Facebook, so a presence on a continuous basis is of crucial importance to increase the interaction & engagement on your page. It is clear that in the midst of achieving & implementing business core competencies, keeping on regular posting on social media could be controversial. So using automation tools is a cool option. Automation means to schedule your posting activities maybe per week, per month … etc. all that you need is to set your posting plan i.e., for instance, you will post three times per week & decided to set your schedule for a month then 3*4=12 posts per month then you can create 12 posts within 3 days, make a schedule with the day & time & it is done. At the exact date & time, your post is on your page!
Read this blog to know more about Tiktok ads: Don’t make ads, make Tiktok.
6. Use follow us boxes
If your business adapts direct marketing like SMS & email marketing. Make sure to attach the “Follow us” box in all your emails as well as adding other social media buttons including Facebook.
7. Join relevant Facebook groups:
The very effective ways are to join groups on Facebook that are relevant to your business or the groups that are more likely to have the same target audience as yours. for example, if I’m selling shoes then a relevant group to join is a fashion group or watches, sunglasses …etc. as well as joining groups that have many of your audience as “college students”, for instance.
8. Use Hashtags
Hashtags aren’t restricted to Twitter. Here are two approaches for hashtags; the direct approach is to create a hashtag directly related to your business. For instance, if you are selling copybooks, then #copybooks. The other indirect approach is to use relevant keywords as #back_to_school.
9. Cross-promote:
Another very effective way to increase followers on Facebook Page. To cross-promote means to promote one of your social media channel pages or website on other channels.
10.Ask for share:
It isn’t a shame to ask people to share your post or page! It may be just a reminder that there is a “share” option, some may share out of their cute spirit, others because they have someone who is going to benefit from that post or page ..etc. you can stimulate it by offering a promotional coupon on sharing or following the page.
11. Ask for tags:
This is also not a shame to ask people to tag you while posting an image while wearing or using your product.
12. Facebook insights:
Facebook provides very valuable insights on how to improve the performance of your page.
To access Facebook Page Insights, go to your Facebook Page and click Insights in the top menu. If you don’t see Insights in the menu, click More to bring it up. You’ll be taken straight to your Overview, which you can access again at any time by clicking Overview in the left-hand menu.
13. Optimize SEO:
Optimize the SEO of your page to be better recognized by search engines & drives more relevant traffic
14. Brief content:
Your text should be short & meaningful as people no longer need to read that sort of essay text. Try to add the website URL & other social media channels per post.
15. Use visuals:
An image or a video could be much more effective than a text, however, it may help in dragging attention to the text itself.
16. Follow the 80/20 rule:
This means that 80% of the text should be informative & of value to the user & just 20% only related directly to the product or the service that you offer.
17. Use live broadcasts:
This option may not suit all the types & sizes of business, however, it has a great engagement effect. Try to fix a day & time for a live broadcast for, instance, each Thursday at 1:00 pm.
18. Try some odd but relevant posts:
It is not a rule that all your posts originate around your product only. For example, if you are selling ready-to-wear, then why not post about Zara’s decision about transforming 40% of their stores into online ones. This sounds like an interesting post that needs a Like!
After performing all these activities, enjoy more followers & likes as well as once you decide to make a campaign it gonna be more effective as it is created for an already active page, as ads more easily increase engagements & interactions than initiating them!
Those were our tips for how to increase followers on the Facebook business page & any comments will glade us.
keeping on your core business competencies as well as the digital fields & increasing engagement is really a challenge that we at Select digital agency offer to help with. we offer your business regardless of its size social media management & online advertising as well.
Really enjoyed this article post. Really thank you! Fantastic. Raynell Barde Parnas
Thank you so much, hope that we’ve added value! looking forward to hearing from you again!
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