Social Media Marketing
What is Social Media?
In the modern age, is social media important as a quickly advancing technology that went from a simple platform where people can send each other simple files to a fast interactive network where people are quickly sharing files, images, and every detail of their personal lives in short videos? For businesses, this means that branding and interacting with customers had to be taken using a different approach because people were no longer focusing on billboards or people standing on the streets, they are now depending on their phones and gadgets to be able to get to a source of product or service they can trust.
So what is social media from the perspective of businesses? It is where people now are spending most of their time when they are on their phones and laptops. It is also a source of information on people’s tastes, what is popular, and how easier it is to reach their customers. Social media allows businesses to see what quickly becomes viral and is acceptable by the people, and also gives them the means to change people’s tastes towards certain ideas and products. A simple fifteen-second clip on Instagram or tiktok for example can tell a business how many people would like to go skiing in a certain place, or what people would like to wear to the gym, and sometimes even what is an acceptable way of behaving in public. All of these are showing us that businesses in order to have an impact on people’s lives need to have an interactive social media presence where people at the height of their focus and social activity can be successfully branded with different businesses.
What is Social Media’s Success in the modern world?
Social media has proven its success through the use of advertisements, influencers, and viral videos, and it can be seen in the way businesses are increasing their interactions and advertisements online via different channels such as Facebook, Instagram, tiktok marketing or others such as youtube & google ads, and in our everyday lives where we search more and more of our products online. Social media has provided a trusted way in which people can provide feedback on certain products, for people can now see who is saying what on a certain product or service and if it is likely that they will both have the same or similar tastes.
When it comes to social media success, it is different for you to reach more people through that platform, but at the same time the competition has become higher and the need for a bigger budget to be able to reach enough people to market their products effectively depends on different factors, but they all come back to one point, and that is social media presence. Whether it is a high-end luxury brand or a food delivery service, it is important customers can reach a representative to ask for help with choosing the right product, filing a complaint, and finding someone they can get to be able to satisfy their concerns.
What is Social Media used for in times of crisis?
Social media is a place where people speak freely, whether it’s a right opinion or wrong, everyone has the right to express their concerns, thoughts, and experiences, and the rest follow with their judgment. This can be beneficial for people to know what others think about a place, service, or product, but at the same time, it can quickly trigger changes in public opinion about businesses and people, and turn a profitable business into a struggling one, with the owner barely able to understand the forces he is working with. What are social media strengths at this point? It is usually the need to show the public the changes the business is willing to go through, like when Starbucks had to change its policies to address the racism of two of its employees, and many other situations where they had to satisfy customer concerns, anger and right what and might be a wrong accusation. Companies have changed policies and given certain organizations or attention to days that celebrate people or groups that they might have accidentally insulted or hurt, but all of these changes won’t influence public opinion unless there is a fast response or update on social media to show people the changes they have taken. The news doesn’t usually cover the aftermath of fallout and therefore it is important a company doesn’t only have a social media presence, but also an active one that is close to its customers and that can quickly absorb any damage caused by the individual or business.
What is Social Media’s main disadvantage over the physical shopping experience?
The disadvantage social media had when it comes to some products is that people can usually be surprised by the lack of quality of certain products. The customer can take this as being a sign that a company’s whole line of products is lacking, but at the same time it will later make him trust products that he sees in real life more, and start avoiding the online platform for reviews, trusting more in himself and what he can see and feel. Many people also prefer the shopping experience, where they can interact with the salespeople, try the product and feel a personal touch that doesn’t involve technology.
While many trends are created by social media, seeing things in real life and comparing them is important for some people, so online social media campaigns are not always successful. Social media does have the advantage of creating loyal customers afterward by interacting and keeping them updated but at the same time, many times the customer is actually won over or trusts them because of real-life experiences like visiting the store.
In conclusion, social media is important for most businesses to stay successful, for they are able to reach people with certain mindsets and target them easier, but at the same time, social media can be used to hurt businesses, as gossip spreads fast it. As people’s lives move online more and more, it is important to realize the advantages and disadvantages it has. What is social media for the average person? A place to interact with people who are close to him, who might even be in the same house, but in all aspects of life, it is also important to understand the importance of direct interaction, both in personal and professional lives.