Online Media Buying
Where will your customer find you?
Perfect, either in your brick & mold store or online.
Okay let’s focus on your online presence; then where they’ll find you online?
Sure! Any search engine. Google, YouTube, Amazon & other famous ones. Now let’s focus on the world’s second-largest search engine by its 24.3 billion monthly visits, YouTube!
YouTube could be a very effective channel that guarantees an easy grasp of your customer’s attention, as, upon records, people are more likely to respond & more interactive with visuals like images & videos than other types of content.
YouTube is an efficacious advertising platform to set your ads & get highly satisfying results.
Types of YouTube Ads:
YouTube offers different formats of ads to best suit your goal, budget, & audience. Each of which has its own advantages & situation to use.
You have the option of choosing one format or a mix.
Here are the main categories of youtube ads.
1. Trueview.
This type fits both YouTube & google display networks. And within True View Ads, there are two subcategories of ads, In-Stream and Discovery.
In-Stream Ads.
This is a video ad that is displayed before, after, or during the video the user wants to watch.
This type of ad gives the viewer his space & intention to decide whether to see the ad or not but you won’t be charged if viewers who opted to skip the ad so that cost is incurred after 10 seconds.
So you need to optimize your ad to be compelling & impressive to viewers, especially in the first few seconds.
Discovery ads:
It appears on YouTube search results pages and as related videos on the right-hand sidebar. You are charged each time their Discovery Ads are clicked on, no matter how long they end up watching the video.
2. Pre-Roll.
It is displayed before, after, or during the video the user wants to watch but with 20 seconds as a maximum. you guarantee the viewer’s full attention along with the video.
For your Pre-Roll Ads, you should set up a call-to-action overlay to make it easier for viewers to learn more about your ad.
you may accompany pre-roll ads with banners that run next to the video to your advantage or even if the viewer decides to discover the whole page till your ad ends, then you will have another opportunity for his eyes to set on that banner.
3. Bumper Ads.
This is a video ad that is displayed before the main video. It has the same format as any YouTube video that lasts for 6 seconds. This type of ad needs short emphasizing messages to get the best outcomes.
Actually, it is a mix of skippable & non-skippable ad advantages. It takes the “full-watching guarantee” from the non-skippable ads & the “less interference” from the skippable ones.
This YouTube type of ad is better to increase the brand awareness of your audience.
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Benefits of advertising on youtube:
Broaden your online reach:
YouTube is a video-displaying platform, so with each video displayed you’d have an opportunity to show your business in different flexible formats. All that is required is to set the exact target audience for the product or the service you offer.
YouTube advanced targeting:
We all know the basics of targeting as age, gender, and geographic location, however, youtube can tell you more targeting objectives that help to specify your niche audience. It is something like filtering the filtration.
YouTube ads offer other criteria for targeting such as videos by Topic, Category, and Keyword in addition to “Placement Targeting” which enables targeting specific pages.
YouTube Ads grant a level of customization allowing more personalization than google ads or specifically GSN.
Customizable more personalized ads:
YouTube ad formats give businesses a wider opportunity to express themselves & their business in a more creative & customized way. They are not restricted to giving an offer or a discount to grab the attention of targeted customers, however, you can tell stories, list advantages, say info …etc.
It is surprisingly affordable for all business scales.
Measure your ads’ success.
In your YouTube account, you can learn more about who has viewed your ads.
Digging into this data can provide you invaluable insight into how well your ads are really doing as:
- How long did they watch the ad?.
- At what points do they skip or close the ad?
- Determine which of the many ad formats is performing best.
YouTube’s Advertising Cost
The cost will vary based on your audience targeting, your marketing goals, and your video.
According to Penna Powers, the estimated costs are:
In-Display Ads: $0.30 Average Cost-per-View (CPV).
In-Search: $0.10 Average Cost-per-View (CPV).
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Suggestions to increase the efficiency of your Youtube ads:
Identify your audience:
Before initiating any other practices on your YouTube ads or any other type of ads, it is crucial to really identify your audience. Who is willing to pay for your product or service?
Try to make the ultimate usage of YouTube’s advanced targeting capabilities to reach your people. YouTube Ads grant a level of customization allowing more personalization than GSN.
Keyword Research:
Always try to find the keywords that are more likely for your audience to use to find you or find anything that relates to your business. There are many tools to know these keywords as Google keyword planner or keywords everywhere which gives suggestions on what people use to search for a certain topic.
Make your ad imperative:
we have to give the prerogative to the content. Whether you decided to choose to be more decent & choose the overlay or skippable ads or you tried to be more striking with the non-skippable or Bumper ads; without the suitable & somehow catchy content all your efforts & budget are at the stake!
Always check & improve:
With ads nothing is steady. You need to check & improve your ads on a consistent & continual basis. Always track results & analytics to find invaluable insights about the right decisions & shifts you need to make.
Try different types of YouTube ads with different content within each type. Make a campaign with each ad type & in each create ad groups with different content. Then start to find your metrics to find which format & content performs best.
Also using of https://soclikes.com/ can increase the effectiveness of youtube ads by getting extra likes, comments, subscribers and views.
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